It is wedding season once again and if you are thinking about specializing in wedding photography now is the time to start. Here are a few things to keep in mind:
When putting together your portfolio, only include weddings, yes you might have some other amazing shots but they won’t interest your prospective clients, and it reinforces the point that you specialize in weddings.
As a specialist, your prices will/can increase, to decide on your price have a look around at what other specialist wedding photographers charge and also what you think you are worth.
Going the extra mile – As a specialist you should really go that extra mile and make them feel special. Gifting the couple a free extra (such as a photo book or big canvas/print) when handing over their photos, makes their experience with you that much better. This will mean they will keep you in mind for anniversary photos and recommend you to people. Obviously this will be reflected in your pricing if you feel you an charge enough in your local area.
Creative shots – Think/do a few creative shots that will really work and show the couples personality, the more you do the more knowledge you will get and knowing what will and won’t work. A little different from the usual wedding photos.
Marketing – This is key to growing your business, try to set aside some time every week to work on marketing.
Plan out – Plan ahead what shots you want to take, keep an eye on the weather forecast, know where you are shooting, visit before the wedding or if you can’t look online at photos and see what is around, bear in might what the couple want, they might have some clear ideas of what they want, do theirs but also some of your own.
Candid photographs – Only show the couple the good ones. Naturally happy and smiley, don’t just shot the ceremony, shot the bride getting ready, waiting at the altar, literally everything you think will give the couple that little bit extra and make it that more special when they get their photos.
Turn over time – When telling them how long until the photos are ready for them, don’t underestimate, there is nothing more annoying, give yourself plenty of time so you will be done early and they will see it as a nice surprise and feel valued.
Back Up your photos – I’m sure this goes without saying but back up your photos on the wedding day and on your finished images.
Post processing – Do not show any photos until you have edited them, this might seem like an easy one but the couple will be eagerly awaiting the images they might ask to see the unedited so they know what there is. It is best to make them wait for the perfect images.