Tag Archives: Photo Editor

Woman in red dress

People who buy often buy more

When booking a studio session with you, your standard deal will include the client receiving some images, but it’s a good idea to start with just a basic package, and allow for additional purchases.

It’s easier to get people to make more purchases, once they’ve decided to make one. People have a need to justify their original decision. Making more purchases makes it better, makes it more valuable, and it validates the original decision. If it is wise to buy more, then it is wise to buy in the first place.

So if they book a studio portrait, you may want to offer them one standard image from the session, and then a series of upgrades they can add on after:

  • The services of a makeup artist and stylist during the shoot, so they look their very best.
  • The portrait retouching with PortraitPro you do with their images after the shoot. You can now adjust the makeup in PortraitPro too, meaning they can get even more looks with just one session.
  • The digital copies of their edited images. – You don’t want to put out anything less than your best work, so only give them the edited images.
  • A range of different prints offers, a variety of sizes for different purposes, but it helps to define (for yourself) what purpose they would serve for the customer. (A wedding package, a senior’s package, graduation package, large families, small families, etc.)

You can start the process of turning people in to repeat customers by thanking them with a small gift, or extra.

A small handwritten thank you note after the customer has made their purchase will help to keep their purchase valuable, reminding them of what a great person you were to work with, and that their time with you was well spent.

You can offer special extra items to your service for repeat customers, or those you’d like to become repeat customers.

model  photo shoot

For instance, the portrait retouching could be the thing that you decide to “throw in for free”, because although it’s valuable to them to have retouched portraits, and you’d never want to give your clients a completely unretouched image,  your portrait editing can now be so easy and fast, that you can afford to offer it as a “free” extra.

PortraitPro will pay for itself in just a few sessions. Try it out today, and see how easy your portrait editing can be. 

Father and Son photo shoot potrait

People don’t buy what you sell.

You’re a great photographer, you have your own clear sense of style, you get regular bookings and plenty of referrals. And you sell lots of studio portraits, book several weddings per year, and always sell an album or 2. Sounds great right?

So how can it be better? Maybe you don’t realize that people don’t buy what you sell. They don’t come to you for a canvas to fill their wall space, they come to you for that warm fuzzy feeling when they see their whole family having a great time, and it’s there to greet them when they walk through the door after a tough day.

They don’t buy the album from you to have it gather dust in a drawer for 20 years, they’re buying something that will stand the test of time, and remind them how they felt on that special day. And it will be there for their children and grandchildren too. It will be a reminder of all the people who cared for them and wanted to be a part of that special day in their lives.

People who come to you for a family photoshoot don’t just want the images you provide. They’re coming to you for a great time, to enjoy some quality family time, doing something all together. It’s up to you to deliver them a fantastic experience as well as great quality images.

You’re not just a photographer, you’re a problem solver. Their problem is how they will record the moments in their life that they want to remember forever.

You are the solution to their problems. Sure they’re hiring you because they like your style, but you have to make sure that you’re answering their problems. How to portray their family in the best light, how to keep the kids entertained so they’ll sit still and smile for the photos. No one wants a grumpy child in a photo forever, or a long term reminder of a fractious teenager.

You need to be organized and know what you’re doing, be focused and clear in your instructions.

Not that there’s no time for messing around, having fun is what it’s all about, but as the professional, you need to know what you’re doing, and keep your mind on the end product. If it’s a wedding day, your time is very limited, so you have to make sure you’re capturing every necessary shot. Part of what they’re paying for is your professionalism.

Mother and Daughters portrait

When they come back to view your images, remind them that it’s not just a canvas for their living room wall, it’s a reminder of the great memories they made that day together, whether it was in the studio with you, or on their wedding day, or other special event.

It’s that warm and fuzzy feeling over and over again. It’s worth far more than what you’re charging, it’s priceless.

Your time is valuable too, and you also don’t want to spend hours locked in the editing room, you want to be out there photographing clients, or spending your own quality time with your family.

Portrait editing can now take you minutes not hours, leaving you plenty of time to spend making your own memories too.

PortraitPro Studio Max has the automatic tools needed to retouch lots of images at once, so you can let it do the hard work, and leave you more time to spend on other things.

Try PortraitPro for free today.

10 Things to photograph on the last weekend of summer

Whether you want to escape the city, or head to the city this weekend, there are lots of things to photograph this weekend. If the weather’s good, it’s a great time to get out with your camera and shoot some last shots of summer.

Here are our top 5 interesting cities to see this weekend:

Philadelphia

In the City :  Climb the Rocky steps, pay what you wish on the first Sunday of the month, and pay a visit to the Art Museum, for some great, iconic images of the city too. This is one of the best views of Center City. 

Out of town: Head to Longwood Gardens for Nightscape: A Light and Sound Experience. Get some great images with light and dark.

Chicago

In the City: For the best architectural views of Chicago, take the Architectural River tour. Afterwards, stop off at Millennium Park to see the Bean. There’s always something interesting to discover in the Park.

Out of Town: Not so far out of town, you can hit the beach. One of the great things about Chicago is that you’re so close to a beach. Walk up Michigan Avenue to find Oak Street beach.  It’s not the ocean, but it’s still a great place to soak up the sun and get some great images of the sky scrapers in the background. The kids will love it too.

New York

In the City: In the city that never sleeps it’s hard to choose what to do, but on Labor Day Weekend,  most of the usual tourist destinations will still be open, all the restaurants and shops will still be open too. Live like a tourist for a day, even if you’re not. Check out the view from Top of the Rock, for the best view of the Empire State Building!

View of Empire State building from Top of the Rock

Out of Town: It’s a long way to go to leave NYC behind you, but with Central Park right in the middle, why would you need to escape to the countryside? You can manage to pretend you’re away from it all, sunbathing and taking in the greenery.  Take a picnic, and check out the Carousel too.  The city’s so big that there are several parks to choose from, but Central Park’s almost 6 times bigger than Vatican City, so there’s plenty of space to escape the bustling crowds and find your own place to relax.

 Washington D.C.

In the City: With flight and gas prices down again, it’s a great time to discover the capital, and the museums are free to visit too. Check out the National Gallery of Art, across the street from the National Archives. Visit all the museums, they’re all free!

Out of Town: Why not visit the University of Maryland’s Dairy for some handmade ice cream. As the end of summer arrives, you can capture some portraits of people eating their ice creams.

Milwaukee

In the City:  Check out the Harley Davidson Factory this weekend at the Custom Bike show event. There’ll be lots of people willing to pose with their bikes and there’s music and food too, so there’s something all the family can enjoy. Further down 6th street, you can take in another tour, Milwaukee’s hidden gem, Great Lakes Distillery, Wisconsin’s first distillery since prohibition.

Out of Town: Take a trip to Leon’s frozen custard on South 27th, for some typical Wisconsin frozen desert, and that retro 50’s feel. Supposed to be the inspiration for the diner in Happy Days, Leon’s still has it’s original signage.

Wherever you are this Labor Day weekend, look for some interesting portraits. Take the time to look around you and see what interesting images you can find. PortraitPro will  help you with your portrait retouching, so you always get the best images. Try it for free today.

Happy 4th July!

 

Family on 4th July

Whether it’s grilling out in the park, on the beach, or catching the fireworks, there’s something for everyone to see and do on 4th July.

If you’re at home, check out your local fireworks displays and if you’ve got a trip planned, don’t forget to find out what happens there too. You might find something you’ve never seen before.

Benjamin  Frankin said: “ Time is Money”.

PortraitPro Studio Max batch processing can save you time on your portrait editing this weekend, leaving you more time to spend with your family.

Enjoy the sunshine and the savings! Download a free trial today.

 

Summer with a camera

50 Ideas for Summer Photo Challenge

If a 365 day photo challenge seems too much, how about a project just for the summer?

Taking on a project can help to stimulate your creativity.  Just as having a business goal can keep you focused on where you want to get to with your business, having a goal for your creativity can keep you focused on being creative; helping you to think outside the box.

Check out our 50 ideas for summer photos:

  1. Ice cream
  2. Fireworks
  3. A full moon
  4. Colorful flowers
  5. A picnic
  6. Childhood friends
  7. Daydreaming
  8. On the beach
  9. At the park
  10. Grilling out
  11. Chilling out
  12. Fun in the sun
  13. Cool drinks
  14. Sunglasses and sun lotion
  15. A June wedding
  16. 4th July
  17. August vacation
  18. Labor Day
  19. Museum visit
  20. A silhouette
  21. Pets enjoying the sun
  22. Summer sports games
  23. Sunrise
  24. Black and white
  25. Something red
  26. After dark
  27. A special occasion
  28. Making waves
  29. Something that flies
  30. My favorite food
  31. Close-up
  32. A new friend
  33. Things that grow
  34. A treasured moment
  35. My favorite place
  36. Something tiny
  37. Laughter
  38. Shadows
  39. All dressed up
  40. Something exotic
  41. Movement
  42. Words
  43. A low angle
  44. Curves
  45. Leading lines
  46. On the street
  47. A kiss
  48. A self-portrait
  49. Reflections
  50. Happiness

Don’t forget to use PortraitPro on your people photos, and why not try out Smart Photo Editor for everything else?

Now why not share the results with us on our Facebook page?

Check out our Pinterest pages for more inspiration.

Download your free trial of PortraitPro here.

 

Tree of Business plan items

Business Plans for Photographers

 

It’s important to occasionally take the time to refocus on your business, remembering why you do what you do. Writing a business plan can be a useful way to keep you on track. Having it written down gives you something to refer back to; to remind yourself where you wanted to be and reassess if necessary.

A business plan is a necessary requirement if you’re ever applying for a business loan. If you want to expand your business, purchase new equipment or new premises, then you may want to apply for a business loan. You should have a clear idea of what the extra expenditure will help you to achieve, and how long it will take to make it profitable. You’ll also need to take into account the cost of the loan, the interest charged on the loan, and this will be an additional business expense for the duration of the loan.

Business plans for your own purposes should contain the following items;

  • Executive summary – A brief description of the items contained in the document, a summary of the overall findings.
  • Business Description – a detailed description of the business, the services offered.
  • Competitive Analysis – a detailed and honest appraisal of the competition, which might be local, but shouldn’t forget the bigger picture and the availability of services online.
  • Operations and Management – the way the business will operate, who will be responsible for what tasks, and who will manage the business. This may all be you, but it’s useful to remind yourself exactly what you will need to do.
  • Products and Services – the products and service that you offer. Be focused about this, you can’t be all things to all people, and you don’t want to stretch yourself too thin. You will also find this useful in defining yourself and your unique place in the market.
  • Sales and Marketing – Where you will make your sales, how much you will charge for your services and products. You should also give some thought to a marketing plan specifically to detail what marketing activities you are going to do to support your business.
  • Financial Factors – where your finance will come from initially, how your revenue from sales will cover your expenses, premises, materials and most importantly, salaries; take in to account how much you need to pay yourself to live, and how much you can afford to pay any employees.
  • Appendix – Should contain relevant resumes, permits, and leases necessary for the business to operate.

If a loan provider requires additional information, they should inform you of what they require.

It’s in your own interests to be as honest as you can with your assessments. If you make an accurate assessment of your competition, then you will have a good idea of what will set you apart from the competition, and see what will give you your edge.

You also need to make an accurate assessment of how much revenue you will need to make in order to cover your business expenses, so you know what salary you can pay yourself, which should hopefully cover your living expenses. Hiring additional employees will increase your expenses, but may help you take on more clients and generate more revenue

One of the ways you can save yourself time and money, is to invest in portrait editing software that will greatly speed up your photo editing time, and leave you time to do all the other activities that you need to do to run your business. PortraitPro can automate the process and give you creative control over the whole editing process.

Get your free trial today and see how much time you can save.

Photographer on mountainside

Making an income from selling photography – Microstock

There are far more places to make money than just keeping a travel blog, you can make money from many sources, such as offering images and articles to other websites, perhaps even some news outlets.

Microstock sites can offer a good source of income too. Each image might only make you a small revenue, but if you build up a good portfolio of images, then you may find that your images generate you a useful source of regular income.  One tip on making money from these sites would be to think about a particular type of customer, and what type of image they might like to use on their advertising. Make sure that you are submitting good quality, clear images.  Ensure that you make it clear how much editing has been done to your image.

If you’ve done a lot of work in Photoshop, then the image has cost you more in time and effort than just a quality image, unretouched, straight out of the camera. If you really want to produce great, natural-looking but retouched portrait images, then PortraitPro Studio can save you lots of time and effort.

If however, you’ve uploaded a great, completely unretouched image, then it’s also worth stating it, so the art buyer knows what they’re purchasing.

As a photographer, you probably never go far without your camera, but if you’re trying to sell your images, keep your eyes open and your camera ready, to be able to catch interesting and unusual things as they might happen. You never know when you might find yourself in the right place at the right time. Anything from wildlife to celebrity spotting can find its market and the right microstock site can help you make an income from your images.

There are a lot of different microstock sites around, so do your research and find one that best suits your needs and your style.   They don’t all require exclusivity, so it’s possible to use more than one site to ensure you get the best return for your work.

It’s also much better to make sure you get a model release as this increases the ways you can sell your work through microstock sites. If it’s not model released, you’ll have to market it as “Editorial Only”, and this can mean that you won’t make as much money from the sales as you would from model released materials.

As the world of News has changed towards Breaking News and using social media more and more, it becomes even more important to use social media accounts as a means of being contacted.  For instance if you post images of a news event, and they’re seen by a news outlet, they may contact you to ask permission to use your images.

When trying to make money from your photography, it’s worth keeping an open mind on the methods that might find you paid work.  When you’re travelling away from home, it’s important to earn enough to keep you safe and fed, so having that open minded approach can help.

PortraitPro is affordable and easy to use; it’s an essential part of your photography tools kit, but it won’t break the budget.  Try it for free today.

 

Mime with Van Gogh style editing

Making an income from selling photography –Street Photography

There’s a whole host of ways to make money from your photography; it doesn’t have to be your portrait studio work that makes you money.

If you’re keen on photographing people then street photography could be one way to learn more about portrait photography; to get a chance to learn about other cultures and places and perhaps venture into a different area of interest.

Perhaps you might find a way to sell your street images, but be sure you get a model release for any images containing people. You also need to check out the local rules and laws on street photography.  Some countries and regions are stricter on privacy, and you should always respect the privacy of individuals. If someone doesn’t seem to want their photo taken, then don’t do it. Some communities, like the Amish, don’t like to be photographed. Be respectful of their wishes and don’t take an image of a person who wouldn’t want to be photographed.

There are plenty of other people and places where you can take photographs without offending anyone, and people usually don’t mind you taking photographs of their buildings, it’s usually recognizable images of real people that they don’t want to be taken.

You may often find that people are very happy to have their photo taken, but all you need to do is ask. A smile and a nod is all it takes.

If a street performer allows you to take their photo, then they usually expect a payment, and can be quite insistent on their payment if they realize that you’ve taken one without paying them. This is after all how they make their living.

If you do get permission from the street performer to take their photo, then portrait editing software would also work on their painted faces, and would perhaps help to make them even more flawless than the costume on its own.

These images would also benefit from some additional effects, such as the watercolor effects in Smart Photo Editor, making them very artistic and interesting portraits.

Whether it’s just your annual vacation, or you’re trying to travel on a more regular basis to earn a living from your photography, then it’s probably worth investing in some industry standard photography software, at a very affordable price.

Get Smart Photo Editor here and PortraitPro here.

Merry Christmas to all our PortraitPro users!

In the final preparations for the Holidays, we wish all our PortraitPro fans a very Merry Christmas!

If you’ve still not been able to find the perfect gift for the photographer in your family, then don’t panic, you’ve still got time to get them some professional-quality, photo editing software.

PortraitPro and Smart Photo Editor are both available as an instant download, and can be received as a gift certificate that can be emailed anywhere in the world.

Now it’s time to sit down, relax, and enjoy the festivities.

Season’s Greetings from the team at PortraitPro!

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Give Thanks Happy Thanksgiving

Happy Thanksgiving 2014

This Thanksgiving, we wanted to share with you some of the things that we’re thankful for:

  • The wonderful work of all the photographers who use our software, and their artistic talent.
  • The loyal support from our users.
  • All the journalists and magazines who support us with their reviews.
  • Every single one of our (well over) 200,000 Facebook fans.
  • The opportunities we’ve had this year to meet with some really great people. The pro photographers we’ve met this year have really given us an insight into the fantastic creativity that our users have, and the diverse range of things that you do with PortraitPro.
  • For Twitter, Pinterest, YouTube, Google+ and all the ways we can share our tips and ideas with you all.
  • All of our lovely blog readers.
  • Turkey dinners and fantastic family portraits.

While you’re relaxing with friends and family this Thanksgiving, why not try out Portrait Pro, or Smart Photo Editor?

Happy Thanksgiving from The PortraitPro Team!

Thank You - Happy Thanksgiving