When booking a studio session with you, your standard deal will include the client receiving some images, but it’s a good idea to start with just a basic package, and allow for additional purchases.
It’s easier to get people to make more purchases, once they’ve decided to make one. People have a need to justify their original decision. Making more purchases makes it better, makes it more valuable, and it validates the original decision. If it is wise to buy more, then it is wise to buy in the first place.
So if they book a studio portrait, you may want to offer them one standard image from the session, and then a series of upgrades they can add on after:
- The services of a makeup artist and stylist during the shoot, so they look their very best.
- The portrait retouching with PortraitPro you do with their images after the shoot. You can now adjust the makeup in PortraitPro too, meaning they can get even more looks with just one session.
- The digital copies of their edited images. – You don’t want to put out anything less than your best work, so only give them the edited images.
- A range of different prints offers, a variety of sizes for different purposes, but it helps to define (for yourself) what purpose they would serve for the customer. (A wedding package, a senior’s package, graduation package, large families, small families, etc.)
You can start the process of turning people in to repeat customers by thanking them with a small gift, or extra.
A small handwritten thank you note after the customer has made their purchase will help to keep their purchase valuable, reminding them of what a great person you were to work with, and that their time with you was well spent.
You can offer special extra items to your service for repeat customers, or those you’d like to become repeat customers.
For instance, the portrait retouching could be the thing that you decide to “throw in for free”, because although it’s valuable to them to have retouched portraits, and you’d never want to give your clients a completely unretouched image, your portrait editing can now be so easy and fast, that you can afford to offer it as a “free” extra.