Category Archives: Business Tips

Woman in red dress

People who buy often buy more

When booking a studio session with you, your standard deal will include the client receiving some images, but it’s a good idea to start with just a basic package, and allow for additional purchases.

It’s easier to get people to make more purchases, once they’ve decided to make one. People have a need to justify their original decision. Making more purchases makes it better, makes it more valuable, and it validates the original decision. If it is wise to buy more, then it is wise to buy in the first place.

So if they book a studio portrait, you may want to offer them one standard image from the session, and then a series of upgrades they can add on after:

  • The services of a makeup artist and stylist during the shoot, so they look their very best.
  • The portrait retouching with PortraitPro you do with their images after the shoot. You can now adjust the makeup in PortraitPro too, meaning they can get even more looks with just one session.
  • The digital copies of their edited images. – You don’t want to put out anything less than your best work, so only give them the edited images.
  • A range of different prints offers, a variety of sizes for different purposes, but it helps to define (for yourself) what purpose they would serve for the customer. (A wedding package, a senior’s package, graduation package, large families, small families, etc.)

You can start the process of turning people in to repeat customers by thanking them with a small gift, or extra.

A small handwritten thank you note after the customer has made their purchase will help to keep their purchase valuable, reminding them of what a great person you were to work with, and that their time with you was well spent.

You can offer special extra items to your service for repeat customers, or those you’d like to become repeat customers.

model  photo shoot

For instance, the portrait retouching could be the thing that you decide to “throw in for free”, because although it’s valuable to them to have retouched portraits, and you’d never want to give your clients a completely unretouched image,  your portrait editing can now be so easy and fast, that you can afford to offer it as a “free” extra.

PortraitPro will pay for itself in just a few sessions. Try it out today, and see how easy your portrait editing can be. 

Father and Son photo shoot potrait

People don’t buy what you sell.

You’re a great photographer, you have your own clear sense of style, you get regular bookings and plenty of referrals. And you sell lots of studio portraits, book several weddings per year, and always sell an album or 2. Sounds great right?

So how can it be better? Maybe you don’t realize that people don’t buy what you sell. They don’t come to you for a canvas to fill their wall space, they come to you for that warm fuzzy feeling when they see their whole family having a great time, and it’s there to greet them when they walk through the door after a tough day.

They don’t buy the album from you to have it gather dust in a drawer for 20 years, they’re buying something that will stand the test of time, and remind them how they felt on that special day. And it will be there for their children and grandchildren too. It will be a reminder of all the people who cared for them and wanted to be a part of that special day in their lives.

People who come to you for a family photoshoot don’t just want the images you provide. They’re coming to you for a great time, to enjoy some quality family time, doing something all together. It’s up to you to deliver them a fantastic experience as well as great quality images.

You’re not just a photographer, you’re a problem solver. Their problem is how they will record the moments in their life that they want to remember forever.

You are the solution to their problems. Sure they’re hiring you because they like your style, but you have to make sure that you’re answering their problems. How to portray their family in the best light, how to keep the kids entertained so they’ll sit still and smile for the photos. No one wants a grumpy child in a photo forever, or a long term reminder of a fractious teenager.

You need to be organized and know what you’re doing, be focused and clear in your instructions.

Not that there’s no time for messing around, having fun is what it’s all about, but as the professional, you need to know what you’re doing, and keep your mind on the end product. If it’s a wedding day, your time is very limited, so you have to make sure you’re capturing every necessary shot. Part of what they’re paying for is your professionalism.

Mother and Daughters portrait

When they come back to view your images, remind them that it’s not just a canvas for their living room wall, it’s a reminder of the great memories they made that day together, whether it was in the studio with you, or on their wedding day, or other special event.

It’s that warm and fuzzy feeling over and over again. It’s worth far more than what you’re charging, it’s priceless.

Your time is valuable too, and you also don’t want to spend hours locked in the editing room, you want to be out there photographing clients, or spending your own quality time with your family.

Portrait editing can now take you minutes not hours, leaving you plenty of time to spend making your own memories too.

PortraitPro Studio Max has the automatic tools needed to retouch lots of images at once, so you can let it do the hard work, and leave you more time to spend on other things.

Try PortraitPro for free today.

Self confidence is key to your success

Self-confident people don’t just make resolutions; they have goals, because they know that they will achieve them.

We’ve talked previously about goal setting for success, but you have to have self-belief to have self-confidence, and it’s also hugely important to your success. You have to believe that you can achieve something, because if not, then why are you doing it?

You need to set goals, to know where you’re going, because, if you don’t, then how will you know when you’ve reached your destination?

It sounds incredibly simple, but thousands of people don’t have the self-belief they need to achieve their ambitions in life. It’s been said, many times, in many ways that whatever you believe, you can achieve.

Think you can, Henry Ford Quote

If you want to be a top quality, world leading professional wedding photographer, shooting high end weddings, you need to believe that you can put everything into your ambition, because you believe that you can achieve it.  When you believe that you can achieve something, then you will use all the resources available to you to make it happen.

Open your planner, and start writing down what you want to achieve, and then break it down into smaller, more manageable chunks, and then, schedule when you’re actually going to carry out each step.

One of the first ways you can achieve great, high quality portrait images is to use the best quality portrait retouching software so all your images are the best that they can be.

You’ve seen how some of the leading photographers use PortraitPro in their photo editing work, you can also learn to incorporate it in to your workflow and see how much time it can save you, whilst giving you high quality portrait touch up.

Try out PortraitPro today, and start the beginning of your new path.

Motivation with Goals, Support, attitude

Motivation for photographers

We’ve talked about the importance of goal setting, and goal setting goes very well with motivation.

Goals tell you where you’re going, and working towards achieving them keeps you motivated.

But what is motivation and how is it important to a photographer and their business?

Motivation is the forces that cause a person to behave in a particular way or move in a particular direction.

Motivation is important to a professional photographer because if you’re in the situation of working for yourself, which many are, then you are your own motivator. If something doesn’t go so well, you have to have the inner drive to keep going despite any setbacks.

If you’re running your own business and employing more staff than just yourself, then you may find it useful in the workplace to consider a variety of motivational theories for instance, Herzberg’s two factor theory, which is an extension of Maslow’s Hierarchy of Needs. These theories help us understand what helps people to stay motivated, or why they do what they do.

Staying motivated is important to people working in creative businesses. If you’re working alone, you have to have a great amount of self-esteem in order to keep promoting yourself. You are your product, your creativity is your unique selling point, and you have to believe in yourself so you can sell your work at a fair market value.  As Pedro Aguilar  told us last year, it’s important to also spend some time working on your own creative work, doing things not just for clients, but for yourself, and you’ll often find that you’ll get a commission based on something of your own work that captures the attention of a new client.

Keeping your ideas fresh when you’re working on your own initiative can be a challenge to anyone working for themselves. In a creative business it’s particularly important.

The Support team at Anthropics is here to help you keep your software up to date, and help you learn new skills with your software.

Want to learn something new with PortraitPro? Check back here!

Check out the blog on Smart Photo Editor for new ideas on getting more out of your photo editing software.

Don’t forget to share ideas with other PortraitPro users on our Facebook page too.