This week we’ll be looking at one of our other products, LandscapePro 2.
It is wedding season once again and if you are thinking about specializing in wedding photography now is the time to start. Here are a few things to keep in mind:
When putting together your portfolio, only include weddings, yes you might have some other amazing shots but they won’t interest your prospective clients, and it reinforces the point that you specialize in weddings.
As a specialist, your prices will/can increase, to decide on your price have a look around at what other specialist wedding photographers charge and also what you think you are worth.
Going the extra mile – As a specialist you should really go that extra mile and make them feel special. Gifting the couple a free extra (such as a photo book or big canvas/print) when handing over their photos, makes their experience with you that much better. This will mean they will keep you in mind for anniversary photos and recommend you to people. Obviously this will be reflected in your pricing if you feel you an charge enough in your local area.
Creative shots – Think/do a few creative shots that will really work and show the couples personality, the more you do the more knowledge you will get and knowing what will and won’t work. A little different from the usual wedding photos.
Marketing – This is key to growing your business, try to set aside some time every week to work on marketing.
Plan out – Plan ahead what shots you want to take, keep an eye on the weather forecast, know where you are shooting, visit before the wedding or if you can’t look online at photos and see what is around, bear in might what the couple want, they might have some clear ideas of what they want, do theirs but also some of your own.
Candid photographs – Only show the couple the good ones. Naturally happy and smiley, don’t just shot the ceremony, shot the bride getting ready, waiting at the altar, literally everything you think will give the couple that little bit extra and make it that more special when they get their photos.
Turn over time – When telling them how long until the photos are ready for them, don’t underestimate, there is nothing more annoying, give yourself plenty of time so you will be done early and they will see it as a nice surprise and feel valued.
Back Up your photos – I’m sure this goes without saying but back up your photos on the wedding day and on your finished images.
Post processing – Do not show any photos until you have edited them, this might seem like an easy one but the couple will be eagerly awaiting the images they might ask to see the unedited so they know what there is. It is best to make them wait for the perfect images.
Doing decades photo shoots can be really fun and glamorous and with PortraitPro you can make your images look even better within minutes.
Open your image in PortraitPro, the software will identity the face and have a pretty accurate mark up, You can move the mark up dots to make it as accurate as possible to get the best results.
Once you have adjusted the mark up, chose the Preset Glamorous on the top of the right hand side. This does most of the work for you, leaving you to just make your own personal preference tweaks to the images.
I reduce the sharpness of the eyes a very small amount.
I also change the color of lipstick, red was a very popular color for lipstick in the 1940s, but due to the softness of my image due to her outfit I have gone for a pink color instead.
Simply chose your preference shade for the selection, it is important to make sure your lips are marked up accurately, it is simply if they aren’t quite right. You can change the mark up on the left hand image at any time.
Next I change the color of the hair, as auburn hair was a popular color back then.
To do this, under the hair settings, click the View/edit Hair Area button. All the hair should appear pink, go over any bits that aren’t selected and click OK.
Click through all the hair colors selecting the colors, that you like before deciding on your final color.
The last change that I make to the image is under Picture Controls, I move the Vibrance slider up to full on this setting, this make the colors move in line with what you would get in the 1940s.
This took hardly anytime and you can really see the improvement in the image, and with Studio Max you can batch process them to save even more time.
To try this out for yourself, download a free trial of PortraitPro now.