People who have previously bought from you, and already had a session with you, are more likely to return. There’s already a relationship established, they know they will get something they will like, because they liked it before.
And yes, it validates their original purchase decision that might even have been several years before. If the decision to use you again for their portraits is the correct decision, then it was the correct one back then too.
There are benefits for you in the customer in returning. You already know their story; you’ve met most of them before. If you did the engagement and wedding shoots for a couple, it’s nice for them to return to celebrate a new baby. There’s continuity, and they know that the images that they get to keep around their home will have a similar artistic style.
Perhaps this session is to celebrate the arrival of a new addition. You’ve already succeeded in keeping the kids entertained, or managed to squeeze in the family pet, and keep them happy too!
Make sure that your studio is warm and welcoming, especially if you’re dealing with small children and babies. There’s nothing so grumpy as a chilly child. Have some entertaining toys and books and make them feel a part of the whole experience. If the child also has a good experience, the parents will be happy to return to you too, as you made their life much more pleasant too!
Great customer service is invaluable to your business, when people have a great time, they will tell their friends what a good experience they had with you. If you can make them feel special, and feel that you went the extra mile just for them, then they will feel that they got a great service.
Your portrait editing software can give you the edge on great portrait retouching. You can tailor the preset to suit your style, and you can customize this for each client.
If the client likes you enough to want to return, they’re sure to want to tell their friends about you too, and the great experience that they had with you. Offering a reward for returning customers can help you create a loyal customer who won’t go anywhere else for their family portraits.
Happy families make for great portraits, and for returning customers.
Try out PortraitPro for yourself today.