You’re a great photographer, you have your own clear sense of style, you get regular bookings and plenty of referrals. And you sell lots of studio portraits, book several weddings per year, and always sell an album or 2. Sounds great right?
So how can it be better? Maybe you don’t realize that people don’t buy what you sell. They don’t come to you for a canvas to fill their wall space, they come to you for that warm fuzzy feeling when they see their whole family having a great time, and it’s there to greet them when they walk through the door after a tough day.
They don’t buy the album from you to have it gather dust in a drawer for 20 years, they’re buying something that will stand the test of time, and remind them how they felt on that special day. And it will be there for their children and grandchildren too. It will be a reminder of all the people who cared for them and wanted to be a part of that special day in their lives.
People who come to you for a family photoshoot don’t just want the images you provide. They’re coming to you for a great time, to enjoy some quality family time, doing something all together. It’s up to you to deliver them a fantastic experience as well as great quality images.
You’re not just a photographer, you’re a problem solver. Their problem is how they will record the moments in their life that they want to remember forever.
You are the solution to their problems. Sure they’re hiring you because they like your style, but you have to make sure that you’re answering their problems. How to portray their family in the best light, how to keep the kids entertained so they’ll sit still and smile for the photos. No one wants a grumpy child in a photo forever, or a long term reminder of a fractious teenager.
You need to be organized and know what you’re doing, be focused and clear in your instructions.
Not that there’s no time for messing around, having fun is what it’s all about, but as the professional, you need to know what you’re doing, and keep your mind on the end product. If it’s a wedding day, your time is very limited, so you have to make sure you’re capturing every necessary shot. Part of what they’re paying for is your professionalism.
When they come back to view your images, remind them that it’s not just a canvas for their living room wall, it’s a reminder of the great memories they made that day together, whether it was in the studio with you, or on their wedding day, or other special event.
It’s that warm and fuzzy feeling over and over again. It’s worth far more than what you’re charging, it’s priceless.
Your time is valuable too, and you also don’t want to spend hours locked in the editing room, you want to be out there photographing clients, or spending your own quality time with your family.
Portrait editing can now take you minutes not hours, leaving you plenty of time to spend making your own memories too.
PortraitPro Studio Max has the automatic tools needed to retouch lots of images at once, so you can let it do the hard work, and leave you more time to spend on other things.