Monthly Archives: March 2016

Wedding couple on the beach

PortraitPro Portrait Editing for Professional Photographers at Destination Weddings.

Portrait editing for destination wedding photography can be tricky. You need to be prepared for different situations and scenarios.  Photo editing can take a long time, but it doesn’t need to.

With a destination wedding you’ve got a much longer trip than usual. You need to think carefully about what equipment you will take with you. You might be travelling for a long time to get to the destination, and you will probably be away on the job for a much longer time than just the wedding. You can take PortraitPro with you anywhere you take your laptop.

People who are having a wedding weekend might want to have the professional photographer around for more than just the wedding day.  They might want the rehearsal dinner and perhaps also the day-before preparations to be covered by the official photographer.  They might also want have the post wedding brunch covered too.  Even with a very informal post wedding brunch, it can be nice to have some professional images too. People will be much more informal, but it can offer the chance for some great candid shots.

It’s important to remember that you might also pick up clients who are having their destination wedding in your city.

This will reduce your costs in traveling to the location, but you might again pick up a weekend long shoot.  As a professional photographer, you need your to be prepared for both types of destination wedding.

Speed up your professional portrait photography workflow

It’s important to get your images to your wedding clients reasonably quickly. If you can manage to get their wedding photos back to them by the time they get back from their honeymoon, then you’ll catch them while they’re still at their most excited about the big day.  You can greatly speed up your portrait editing process with PortraitPro Studio Max, and therefore get their wedding photos back to them quicker.

You can create presets and set the batch processing to use that preset in the batch you upload. For more information on creating your own presets check out our earlier blog post here.

Tell us about your recent destination wedding photo shoots on our Facebook page and check out some more ideas on our Pinterest page.

Try PortraitPro for yourself today!

Woman in red dress

People who buy often buy more

When booking a studio session with you, your standard deal will include the client receiving some images, but it’s a good idea to start with just a basic package, and allow for additional purchases.

It’s easier to get people to make more purchases, once they’ve decided to make one. People have a need to justify their original decision. Making more purchases makes it better, makes it more valuable, and it validates the original decision. If it is wise to buy more, then it is wise to buy in the first place.

So if they book a studio portrait, you may want to offer them one standard image from the session, and then a series of upgrades they can add on after:

  • The services of a makeup artist and stylist during the shoot, so they look their very best.
  • The portrait retouching with PortraitPro you do with their images after the shoot. You can now adjust the makeup in PortraitPro too, meaning they can get even more looks with just one session.
  • The digital copies of their edited images. – You don’t want to put out anything less than your best work, so only give them the edited images.
  • A range of different prints offers, a variety of sizes for different purposes, but it helps to define (for yourself) what purpose they would serve for the customer. (A wedding package, a senior’s package, graduation package, large families, small families, etc.)

You can start the process of turning people in to repeat customers by thanking them with a small gift, or extra.

A small handwritten thank you note after the customer has made their purchase will help to keep their purchase valuable, reminding them of what a great person you were to work with, and that their time with you was well spent.

You can offer special extra items to your service for repeat customers, or those you’d like to become repeat customers.

model  photo shoot

For instance, the portrait retouching could be the thing that you decide to “throw in for free”, because although it’s valuable to them to have retouched portraits, and you’d never want to give your clients a completely unretouched image,  your portrait editing can now be so easy and fast, that you can afford to offer it as a “free” extra.

PortraitPro will pay for itself in just a few sessions. Try it out today, and see how easy your portrait editing can be. 

Father and Son photo shoot potrait

People don’t buy what you sell.

You’re a great photographer, you have your own clear sense of style, you get regular bookings and plenty of referrals. And you sell lots of studio portraits, book several weddings per year, and always sell an album or 2. Sounds great right?

So how can it be better? Maybe you don’t realize that people don’t buy what you sell. They don’t come to you for a canvas to fill their wall space, they come to you for that warm fuzzy feeling when they see their whole family having a great time, and it’s there to greet them when they walk through the door after a tough day.

They don’t buy the album from you to have it gather dust in a drawer for 20 years, they’re buying something that will stand the test of time, and remind them how they felt on that special day. And it will be there for their children and grandchildren too. It will be a reminder of all the people who cared for them and wanted to be a part of that special day in their lives.

People who come to you for a family photoshoot don’t just want the images you provide. They’re coming to you for a great time, to enjoy some quality family time, doing something all together. It’s up to you to deliver them a fantastic experience as well as great quality images.

You’re not just a photographer, you’re a problem solver. Their problem is how they will record the moments in their life that they want to remember forever.

You are the solution to their problems. Sure they’re hiring you because they like your style, but you have to make sure that you’re answering their problems. How to portray their family in the best light, how to keep the kids entertained so they’ll sit still and smile for the photos. No one wants a grumpy child in a photo forever, or a long term reminder of a fractious teenager.

You need to be organized and know what you’re doing, be focused and clear in your instructions.

Not that there’s no time for messing around, having fun is what it’s all about, but as the professional, you need to know what you’re doing, and keep your mind on the end product. If it’s a wedding day, your time is very limited, so you have to make sure you’re capturing every necessary shot. Part of what they’re paying for is your professionalism.

Mother and Daughters portrait

When they come back to view your images, remind them that it’s not just a canvas for their living room wall, it’s a reminder of the great memories they made that day together, whether it was in the studio with you, or on their wedding day, or other special event.

It’s that warm and fuzzy feeling over and over again. It’s worth far more than what you’re charging, it’s priceless.

Your time is valuable too, and you also don’t want to spend hours locked in the editing room, you want to be out there photographing clients, or spending your own quality time with your family.

Portrait editing can now take you minutes not hours, leaving you plenty of time to spend making your own memories too.

PortraitPro Studio Max has the automatic tools needed to retouch lots of images at once, so you can let it do the hard work, and leave you more time to spend on other things.

Try PortraitPro for free today.