Goal Setting for Photographers

It’s important to write down your goals, and keep them somewhere you can look back on them regularly to see if you’re going in the right direction.

There is a suggestion that those who write down their goals are more likely to achieve them. 

Focus on the positive, focus on the things that you do want, rather than the things you don’t want. There’s also a suggestion that thinking about the things that you don’t want to happen, will send you there anyway.

What do you want to achieve with your business?  Do you want to be the leading high school photographer in the area?  Which area? How do you define your success terms?

Specific, Measurable, Agreed, Realistic, Time Bound

Setting goals should be SMART.

There are many definitions to this acronym, but a good one to use here would be:

Specific – Make your goals specific; you need to know what it is that you are going to achieve.

Measurable – Have a method by which you will measure your success. It doesn’t have to be sales turnover, but it could be. How will you know when you’ve achieved your goal?

Agreed – Agreeing it with your business partner will make sure you’re both on the same page, but if you’re your own boss, then writing it down will keep you focused too.

Realistic – You can’t offer all things to all people, so don’t stretch yourself too thin. It’s better to have smaller goals and achieve them, and set a new one, than to never reach something because it’s too ambitious.

Time Bound– Have a time frame in which to work. It’s also better to have set a goal and almost have got there by the deadline, than to have a deadline that’s so far away that you can put it off forever.

Taking action now is the key to successful goal setting. Knowing where you want to go is important as it gives you an idea of where you might begin to take action to get there.

If you want to increase your sales revenue as a portrait photographer, then one of the ways you might be able to achieve this is to spend less time in Photoshop. PortraitPro can help you spend less time in Photoshop by automatically retouching your portrait photographs. Having more time will mean that you can book more clients in the same working time, and generate more sales revenue from a wider customer base.

Take action now; download a free trial of PortraitPro today!

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