We’ve talked about the importance of goal setting, and goal setting goes very well with motivation.
Goals tell you where you’re going, and working towards achieving them keeps you motivated.
But what is motivation and how is it important to a photographer and their business?
Motivation is the forces that cause a person to behave in a particular way or move in a particular direction.
Motivation is important to a professional photographer because if you’re in the situation of working for yourself, which many are, then you are your own motivator. If something doesn’t go so well, you have to have the inner drive to keep going despite any setbacks.
If you’re running your own business and employing more staff than just yourself, then you may find it useful in the workplace to consider a variety of motivational theories for instance, Herzberg’s two factor theory, which is an extension of Maslow’s Hierarchy of Needs. These theories help us understand what helps people to stay motivated, or why they do what they do.
Staying motivated is important to people working in creative businesses. If you’re working alone, you have to have a great amount of self-esteem in order to keep promoting yourself. You are your product, your creativity is your unique selling point, and you have to believe in yourself so you can sell your work at a fair market value. As Pedro Aguilar told us last year, it’s important to also spend some time working on your own creative work, doing things not just for clients, but for yourself, and you’ll often find that you’ll get a commission based on something of your own work that captures the attention of a new client.
Keeping your ideas fresh when you’re working on your own initiative can be a challenge to anyone working for themselves. In a creative business it’s particularly important.
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Check out the blog on Smart Photo Editor for new ideas on getting more out of your photo editing software.
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