Monthly Archives: May 2015

Tree of Business plan items

Business Plans for Photographers


It’s important to occasionally take the time to refocus on your business, remembering why you do what you do. Writing a business plan can be a useful way to keep you on track. Having it written down gives you something to refer back to; to remind yourself where you wanted to be and reassess if necessary.

A business plan is a necessary requirement if you’re ever applying for a business loan. If you want to expand your business, purchase new equipment or new premises, then you may want to apply for a business loan. You should have a clear idea of what the extra expenditure will help you to achieve, and how long it will take to make it profitable. You’ll also need to take into account the cost of the loan, the interest charged on the loan, and this will be an additional business expense for the duration of the loan.

Business plans for your own purposes should contain the following items;

  • Executive summary – A brief description of the items contained in the document, a summary of the overall findings.
  • Business Description – a detailed description of the business, the services offered.
  • Competitive Analysis – a detailed and honest appraisal of the competition, which might be local, but shouldn’t forget the bigger picture and the availability of services online.
  • Operations and Management – the way the business will operate, who will be responsible for what tasks, and who will manage the business. This may all be you, but it’s useful to remind yourself exactly what you will need to do.
  • Products and Services – the products and service that you offer. Be focused about this, you can’t be all things to all people, and you don’t want to stretch yourself too thin. You will also find this useful in defining yourself and your unique place in the market.
  • Sales and Marketing – Where you will make your sales, how much you will charge for your services and products. You should also give some thought to a marketing plan specifically to detail what marketing activities you are going to do to support your business.
  • Financial Factors – where your finance will come from initially, how your revenue from sales will cover your expenses, premises, materials and most importantly, salaries; take in to account how much you need to pay yourself to live, and how much you can afford to pay any employees.
  • Appendix – Should contain relevant resumes, permits, and leases necessary for the business to operate.

If a loan provider requires additional information, they should inform you of what they require.

It’s in your own interests to be as honest as you can with your assessments. If you make an accurate assessment of your competition, then you will have a good idea of what will set you apart from the competition, and see what will give you your edge.

You also need to make an accurate assessment of how much revenue you will need to make in order to cover your business expenses, so you know what salary you can pay yourself, which should hopefully cover your living expenses. Hiring additional employees will increase your expenses, but may help you take on more clients and generate more revenue

One of the ways you can save yourself time and money, is to invest in portrait editing software that will greatly speed up your photo editing time, and leave you time to do all the other activities that you need to do to run your business. PortraitPro can automate the process and give you creative control over the whole editing process.

Get your free trial today and see how much time you can save.

Tourists taking pictures in Washington D.C.

Memorial Day Weekend

It’s the start of summer, so it’s a perfect time to have a cook out.  The great weather, and the extra day off means there’s time for some fun-filled family activities and you definitely want to be able to join in.

Whether it’s the chance to grill out and get some pictures of the kids, shop the sales for a new digital camera or lens; there’s something for every photographer this Memorial Day weekend.

If you’re a professional studio portrait photographer, you know that portrait editing software can greatly speed up your editing time. No more taking hours in Photoshop; you can batch process your images, leaving you plenty of time to grill out, or just chill out this weekend.

If you want to find something to photograph this weekend, why not check out a parade or a wreath-laying in your town, or one nearby?  If you live close to or need somewhere to get away to, why not try a weekend break in Chicago to see the parade, or Washington DC to visit the variety of memorials and the parade, or Philadelphia for the history of American Independence?

The long weekend means you’ve got a bit more time to spend on your photo editing software, but you’ll get some great images for the family scrapbook.  The weather’s finally getting better, and with the longer evenings, there’s a later chance to catch the golden hour.

Capture some great memories this weekend, and have spare time to do some photo editing. Make your people look great with PortraitPro, and then why not try out some photo editing effects with Smart Photo Editor?

Check out our Pinterest boards for some photography ideas this weekend.

Tell us about your weekend on Facebook and Twitter.

Graduation Image Screenshot in PortraitPro

Graduation Class of 2015

It’s finally here. Graduation time is just around the corner, and whether your child is graduating high school or college, you’ll want to capture some memories that will last a lifetime.

For a time that is an important landmark in anyone’s life, you want to have the best images that you can.  You can hire a professional photographer to capture some images, and you can also take some yourself.

ProtraitPro 12 Studio has a batch processing dialog that speeds up the processing of multiple images, meaning that you’re free to take as many photos as you like and the editing won’t keep you busy until Labor Day!

You don’t need to be a professional photographer to use professional-standard photography software, and PortraitPro is affordable too. Your own images can have that professional-quality to them, with relatively small time and effort cost.

You don’t need to be highly skilled in Photoshop, even those with very basic computer skills can use PortraitPro. With its easy –to-use and intuitive interface, even grandparents will be able to take lots of photos and do their own photo editing.

If you’ve got a DSLR camera and you take images in RAW format, you can edit them in PortraitPro Studio.  PortraitPro Studio edition functions as a plugin to Photoshop, Aperture, and Lightroom, so if you use these in your photo editing process, then you can still benefit from the speed and ease of using PortraitPro as a plugin to your other photography software.

Download the PortraitPro Studio free trial today, and put your mind at rest that your images will be ones that will last a lifetime.

Photographer on mountainside

Making an income from selling photography – Microstock

There are far more places to make money than just keeping a travel blog, you can make money from many sources, such as offering images and articles to other websites, perhaps even some news outlets.

Microstock sites can offer a good source of income too. Each image might only make you a small revenue, but if you build up a good portfolio of images, then you may find that your images generate you a useful source of regular income.  One tip on making money from these sites would be to think about a particular type of customer, and what type of image they might like to use on their advertising. Make sure that you are submitting good quality, clear images.  Ensure that you make it clear how much editing has been done to your image.

If you’ve done a lot of work in Photoshop, then the image has cost you more in time and effort than just a quality image, unretouched, straight out of the camera. If you really want to produce great, natural-looking but retouched portrait images, then PortraitPro Studio can save you lots of time and effort.

If however, you’ve uploaded a great, completely unretouched image, then it’s also worth stating it, so the art buyer knows what they’re purchasing.

As a photographer, you probably never go far without your camera, but if you’re trying to sell your images, keep your eyes open and your camera ready, to be able to catch interesting and unusual things as they might happen. You never know when you might find yourself in the right place at the right time. Anything from wildlife to celebrity spotting can find its market and the right microstock site can help you make an income from your images.

There are a lot of different microstock sites around, so do your research and find one that best suits your needs and your style.   They don’t all require exclusivity, so it’s possible to use more than one site to ensure you get the best return for your work.

It’s also much better to make sure you get a model release as this increases the ways you can sell your work through microstock sites. If it’s not model released, you’ll have to market it as “Editorial Only”, and this can mean that you won’t make as much money from the sales as you would from model released materials.

As the world of News has changed towards Breaking News and using social media more and more, it becomes even more important to use social media accounts as a means of being contacted.  For instance if you post images of a news event, and they’re seen by a news outlet, they may contact you to ask permission to use your images.

When trying to make money from your photography, it’s worth keeping an open mind on the methods that might find you paid work.  When you’re travelling away from home, it’s important to earn enough to keep you safe and fed, so having that open minded approach can help.

PortraitPro is affordable and easy to use; it’s an essential part of your photography tools kit, but it won’t break the budget.  Try it for free today.