Wedding season is nearly upon us. Whether you’re booked-up from here to forever or you’re still looking for a few last-minute clients, your planning should be well and truly underway. Few other photography genres are as affected by fashion (except maybe…fashion) so it’s important to keep an eye on the latest trends and styles to make sure you’re prepared. Here are few things to plan for in 2018.
Destination Weddings with Local Touches
Experts say that more and more couples are choosing destination weddings this year. With that in mind, you need to choose your services carefully if you want to accommodate this trend. Are you willing to travel and if so, how much do you charge for the added time and accommodation costs? You’ll also want to brush up on your landscape photography, as you may be expected to shoot more of the environment than you usually would.
Couples are also including more local touches into their celebrations, from decor to musicians or even rituals, so make sure you discuss this fully with the couple so you can plan your shot-list effectively to capture all of the most special elements.
If you prefer not to travel, you can still embrace destination weddings by tailoring your services to suit couples who are travelling to your area to get married. Form a network with other local wedding vendors (such as florists, celebrants and venues) to help couples find everything they need to celebrate abroad. If you’re really confident in your ability to work on-the-fly, consider setting yourself up as an emergency photographer; ready to help destination weddings where the primary photographer falls through.
Smaller Bridal Parties
Destination weddings (heck, all weddings really) are a real financial strain on a couple and their family. As a result, couples are choosing to incorporate fewer people into their wedding celebrations and particularly into their bridal parties. You should still be prepared for large group photos (just in case) but make sure you have some clever poses up your sleeve for groups of 3 or 4 individuals.
Late night celebrations
With smaller ceremonies on the rise, more weddings are turning the evening reception into the main event. This year will see an increase in structured after-parties that go on into the small hours, with special food and drinks and entertainment on offer.
The bride and wedding party may have special outfits prepared for this evening event, so you might want to plan a second group photoshoot. You should also decide how much you’ll charge for this extra time and make sure that you set expectations with the couple in advance. You may even want to consider bringing in a second shooter who handles the evening event.
Quirky Meals & Instagrammable Desserts
The food-truck fad shows no signs of slowing down as couples continue to ditch sit-down dinners in favor of more casual and unusual dining. This means more work for you as the eating experience will become a central element of the reception, so you’ll want to be on the look out for interesting candid shots of the guests delighting in the food on offer.
You’ll also be competing with your guests to get the shot, as interesting desserts (bubble waffles, pie-pops, pancake stacks and the now almost unavoidable donuts) continue to gain popularity. With more buffet and self-serve style options available, ask if it’s possible to shoot the food before it’s served to avoid your perfect shot being lost in the stampede.
The vibrant green floral decorations of 2017 will continue into this year and will be joined by a new wave of darker bouquets. Don’t rely on the delicate pastels you might be used to shooting and be prepared to complement dark florals by paring them with light or metallic accessories and table settings.
What was the most unusual wedding you ever photographed? Let us know on Facebook.